Avatar:

Avatar

In epic adventure Avatar, director James Cameron the director of Titanic, takes us to a spectacular new world beyond our imagination. On the distant moon Pandora, a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now after four years of actual production work, Avatar delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.

I watched Avatar 16 minutes teaser of the film on Digital 3D in Sathyam Cinemas, Chennai, India.

Technology used:

• Shot on: Fusion 3D camera systems powered by Sony  HDCF950 HD Cameras co-developed by James Cameron and Vince Pace
• Medium: 1080p HD Video system
• Aspect Ratio: 16:9
• Format: Stereoscopic 3D
• Method: Circular Polarizer using Silver Screen, Single Projector and Polariser Glasses.
• Digital Cinema Server: QUBE Digital Cinema Server
• Projector: Barco 2k Digital Cinema DLP Projector.
• Encoding: Left eye and Right eye are encoded in sequential order in J2K format.
• 3D Projection method: Each Left eye and Right eye are played for 144 frames per second ( normally 24 + 24 = 48 fps to give the cinematic experience of Digital 3D invented by Real D Lenny Lipton)
• Shutter Glasses: Master Image

Pros:

This film going to change the way cinema business is going to run in near future. Worth the wait for 14 years Cameron.

Cons:

• Cameron not delivered the movie in 48 fps  as promised before, instead the movie runs in 24 fps. For live action adventure with fast motions and cuts the 3D experience for audience may give eye strain.

• Out of 6 people saw the movie along with me, all of them have eye strain which lasts for more than an hour to me.

• The movie needs to run in bigger theatre like Sathyam instead of 300 seater Serene.